Tennis Games

Tennis.com Game Center

Tennis.com games started as a simple game page. The first image shows what the site looked liked in early 2022. Since then the platform has exploaded with over a hundred thousand users using it to test their luck and skill in winning amazing prizes playing Match Point Preditor, and Raquet Bracket.

I took over this project as a lead Senior Product Designer for gamification in which I helped to rebuild the UI look and feel of tennis.com games. I worked with an initial team and then took over the project continually updating the UI to match new needs and features the business requested.

UI Updates:

• Creating tournament assets.
• Creating the game tiles and game branding.
• Updating and redesigning the home page.
• Designing and coding the Game Center feature page.
• Creating a new look for the leaderboards.
• Creating a new look for game pages.
• Building out a Tennis Fantasy game.

New Features

How can Tennis.com improve the leaderboards?

The original leaderboard for Tennis.com was basic and built by the development team. Metrics showed that our users liked having a leaderboard. The leaderboard redesign allowed for increased engagement as well as an opportunity to promote new prizes and games. Users can view how many games they played, points earned, and where they rank. They can also access additional games.

Result

The business had seen an increase in engagement and league play. This green-lit opportunity to build out the Game Center.

Future Concepts

Turning ideas into concepts

I’ve had the opportunity to work on some exciting new concepts for Tennis OTT Gamification. sometimes stakeholders have an idea and need help bringing it to life. I’ve worked on several ideation concepts including a game center for Tennis Channel, live gaming trivia, and an OTT live gaming stats predictor game. These games involved using your phone and TV simultaneously while watching a tennis match. Some concepts explored were the following:

Ideation

• Live schedules
• Chat and Video
• The ability to view all live matches
• Stats and Predictor Gaming
• Trivia with live Leaderboard
• Building a bracket game for a tennis tournament
• Playing against other fans and building a community

Result

Tennis Channel is constantly innovating and improving its user experience within its games and products. I have had the opportunity to work with some amazing talented designers, managers, directors, and developers. I contributed by improving the user experience within gaming and creating exciting concepts for future projects and initiatives.